{"id":78076,"date":"2025-04-05T16:47:36","date_gmt":"2025-04-05T08:47:36","guid":{"rendered":"https:\/\/www.szthekey.com\/?p=78076"},"modified":"2025-04-05T16:47:37","modified_gmt":"2025-04-05T08:47:37","slug":"%e5%85%a8%e7%90%83%e8%bf%9e%e9%94%81%e9%a4%90%e9%a5%ae%e5%93%81%e7%89%8cburger-lobster-%e9%a4%90%e9%a5%ae%e5%93%81%e7%89%8c%e5%bd%a2%e8%b1%a1%e8%ae%be%e8%ae%a1%ef%bc%9a%e7%8e%a9%e5%91%b3","status":"publish","type":"post","link":"https:\/\/www.szthekey.com\/78076.html","title":{"rendered":"\u5168\u7403\u8fde\u9501\u9910\u996e\u54c1\u724cBurger &amp; Lobster \u9910\u996e\u54c1\u724c\u5f62\u8c61\u8bbe\u8ba1\uff1a\u73a9\u5473\u5962\u534e\uff0c\u56de\u5f52\u53db\u9006\u521d\u5fc3"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/szthekey.oss-cn-shenzhen.aliyuncs.com\/wp-content\/uploads\/2025\/01\/20250110085749-6780e10de76c1.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/szthekey.oss-cn-shenzhen.aliyuncs.com\/wp-content\/uploads\/2025\/01\/20250110085750-6780e10e7bf94.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/szthekey.oss-cn-shenzhen.aliyuncs.com\/wp-content\/uploads\/2025\/01\/20250110085751-6780e10f0c31e.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/szthekey.oss-cn-shenzhen.aliyuncs.com\/wp-content\/uploads\/2025\/01\/20250110085751-6780e10fb012b.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/szthekey.oss-cn-shenzhen.aliyuncs.com\/wp-content\/uploads\/2025\/01\/20250110085752-6780e110195da.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/szthekey.oss-cn-shenzhen.aliyuncs.com\/wp-content\/uploads\/2025\/01\/20250110085752-6780e110a3ccb.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>\u9879\u76ee\u80cc\u666f<\/strong><\/p>\n\n\n\n<p>\u4e3a\u5e86\u795d\u6210\u7acb\u5341\u5468\u5e74\uff0c\u77e5\u540d\u7684\u5168\u7403\u8fde\u9501\u9910\u996e\u54c1\u724c Burger &amp; Lobster (B&amp;L) \u6e34\u671b\u56de\u5f52\u5176\u54c1\u724c\u6839\u6e90\u2014\u2014\u90a3\u79cd\u975e\u4f20\u7edf\u3001\u6253\u7834\u884c\u4e1a\u5e38\u89c4\u7684\u7cbe\u795e\u548c\u4ea7\u54c1\uff0c\u6b63\u662f\u8fd9\u79cd\u7cbe\u795e\u5960\u5b9a\u4e86\u5176\u6df1\u53d7\u559c\u7231\u7684\u58f0\u8a89\u3002\u5982\u4eca\uff0cB&amp;L \u7684\u8db3\u8ff9\u5df2\u904d\u5e03\u7ebd\u7ea6\u3001\u66fc\u8c37\u3001\u79d1\u5a01\u7279\u57ce\u7b49\u4e16\u754c\u591a\u4e2a\u4e3b\u8981\u57ce\u5e02\u3002\u7ad9\u5728\u65b0\u7684\u5341\u5e74\u8d77\u70b9\uff0c\u54c1\u724c\u9762\u4e34\u7684\u6311\u6218\u662f\u5982\u4f55\u5728\u4fdd\u6301\u4f20\u7edf\u7cbe\u9ad3\u7684\u540c\u65f6\uff0c\u91cd\u65b0\u70b9\u71c3\u90a3\u4efd\u201c\u53db\u9006\u201d\u7684\u706b\u82b1\uff0c\u5e76\u7ed9\u5df2\u7ecf\u5bf9\u5176\u4f53\u9a8c\u975e\u5e38\u719f\u6089\u7684\u5168\u7403\u987e\u5ba2\u5e26\u6765\u65b0\u7684\u60ca\u559c\u3002<\/p>\n\n\n\n<p><strong>\u516c\u53f8\u7b80\u4ecb<\/strong><\/p>\n\n\n\n<p>Burger &amp; Lobster \u662f\u4e00\u5bb6\u6210\u7acb\u4e8e2011\u5e74\u7684\u56fd\u9645\u9910\u996e\u8fde\u9501\u4f01\u4e1a\uff0c\u4ee5\u5176\u72ec\u7279\u4e14\u76f4\u63a5\u7684\u83dc\u5355\u2014\u2014\u4e13\u6ce8\u4e8e\u9ad8\u54c1\u8d28\u6c49\u5821\u548c\u9f99\u867e\u800c\u95fb\u540d\u3002\u54c1\u724c\u51ed\u501f\u5176\u7b80\u5355\u7eaf\u7cb9\u7684\u7f8e\u98df\u7406\u5ff5\u548c\u8f7b\u677e\u7684\u7528\u9910\u6c1b\u56f4\uff0c\u5728\u5168\u7403\u8303\u56f4\u5185\u8d62\u5f97\u4e86\u5927\u91cf\u5fe0\u5b9e\u987e\u5ba2\u3002<\/p>\n\n\n\n<p><strong>\u8bbe\u8ba1\u7406\u5ff5<\/strong><\/p>\n\n\n\n<p>\u9762\u5bf9\u5982\u4f55\u7ed9\u719f\u6089\u54c1\u724c\u7684\u53d7\u4f17\u5e26\u6765\u60ca\u559c\u7684\u6311\u6218\uff0c\u6765\u81ea\u4f26\u6566\u7684\u521b\u610f\u673a\u6784 Forty Eight Point One (48.1) \u53d7\u9080\u8fdb\u884c\u54c1\u724c\u8fdb\u5316\u3002\u4ed6\u4eec\u63d0\u51fa\u5e76\u56f4\u7ed5\u201c\u6210\u5e74\u4eba\u7684\u73a9\u8da3 (Grown Up Play)\u201d\u8fd9\u4e00\u6838\u5fc3\u7406\u5ff5\uff0c\u7cbe\u5fc3\u6784\u5efa\u4e86\u5168\u65b0\u7684\u54c1\u724c\u8bc6\u522b\u7cfb\u7edf\u3002\u8fd9\u4e2a\u6982\u5ff5\u5de7\u5999\u5730\u878d\u5408\u4e86\u6c49\u5821\u6240\u4ee3\u8868\u7684\u8f7b\u677e\u6000\u65e7\u4e0e\u9f99\u867e\u6240\u5e26\u6765\u7684\u5962\u534e\u653e\u7eb5\u3002\u6574\u4e2a\u4f53\u9a8c\u65e8\u5728\u4f20\u8fbe\u6709\u8da3\u3001\u53ef\u4ee5\u5f04\u810f\u624b\u3001\u76f4\u51fb\u611f\u5b98\u4e14\u7edd\u4e0d\u77eb\u63c9\u9020\u4f5c\u7684\u611f\u53d7\u3002\u8fd9\u6d89\u53ca\u5230\u6df1\u5165\u7684<strong>\u54c1\u724c\u5305\u88c5\u7b56\u5212<\/strong>\uff0c\u786e\u4fdd\u4ece\u89c6\u89c9\u5230\u4f53\u9a8c\u90fd\u4f20\u9012\u4e00\u81f4\u7684\u4fe1\u606f\u3002<\/p>\n\n\n\n<p><strong>\u89c6\u89c9\u5f62\u8c61<\/strong><\/p>\n\n\n\n<p>\u6b64\u6b21\u54c1\u724c\u66f4\u65b0\u7684\u6838\u5fc3\u5728\u4e8e\u5176\u72ec\u7279\u7684\u8bed\u8c03 (Tone of Voice) \u548c\u4ee5\u5b57\u4f53\u4e3a\u4e3b\u5bfc\u7684\u89c6\u89c9\u8bed\u8a00\uff0c\u5145\u5206\u5c55\u73b0\u4e86\u6587\u5b57\u7684\u529b\u91cf\u3002\u5bcc\u6709\u51b2\u51fb\u529b\u7684\u6587\u6848\u4e0e\u540c\u6837\u5f15\u4eba\u6ce8\u76ee\u7684\u6392\u7248\u8bbe\u8ba1\u76f8\u5f97\u76ca\u5f70\uff0c\u5de7\u5999\u5730\u4f20\u8fbe\u4e86\u9910\u5385\u672c\u8eab\u6240\u5305\u542b\u7684\u7f8e\u5999\u5bf9\u7acb\u5143\u7d20\u3002\u5177\u4f53\u6765\u8bf4\uff0c\u5b57\u4f53\u9009\u62e9\u4e0a\uff0c\u5c06\u4ee3\u8868\u201c\u9f99\u867e\u201d\u7684\u3001\u6765\u81ea 205TF \u5b57\u4f53\u5e93\u7684 Cardone\uff08\u4e00\u79cd\u82cf\u683c\u5170\u7f57\u9a6c\u886c\u7ebf\u4f53\uff09\u4e0e\u4ee3\u8868\u201c\u6c49\u5821\u201d\u7684\u3001\u6765\u81ea Family Type \u5b57\u4f53\u5e93\u7684 Bossa\uff08\u4e00\u79cd\u7c97\u4f53\u65e0\u886c\u7ebf\u4f53\uff09\u76f8\u7ed3\u5408\u3002\u8fd9\u79cd\u5b57\u4f53\u914d\u5bf9\uff0c\u6b63\u5982\u521b\u610f\u603b\u76d1 Paddy Carey \u6240\u8bf4\uff0c\u7ed9\u4e88\u4e86\u56e2\u961f\u201c\u63a2\u7d22\u4e0e\u4e24\u79cd\u98df\u7269\u76f8\u5173\u7684\u4e24\u79cd\u622a\u7136\u4e0d\u540c\u4e2a\u6027\u201d\u7684\u81ea\u7531\u3002\u4ed6\u7ee7\u7eed\u89e3\u91ca\u9053\uff1a\u201c\u5728\u8003\u8651\u8bed\u8a00\u548c\u6587\u6848\u65f6\uff0cCardone \u63d0\u4f9b\u4e86\u5e73\u8861\u611f\u548c\u4e00\u79cd\u8bd9\u8c10\u4f18\u96c5\u7684\u8c03\u6027\uff0c\u4e0e Bossa \u66f4\u6709\u8da3\u3001\u66f4\u987d\u76ae\u7684\u8bed\u8c03\u5f62\u6210\u5bf9\u6bd4\u3002\u201d \u6574\u4f53<strong>\u54c1\u724c\u5f62\u8c61\u7b56\u5212<\/strong>\u8d2f\u7a7f\u59cb\u7ec8\uff0c\u786e\u4fdd\u89c6\u89c9\u4e0e\u7406\u5ff5\u7684\u9ad8\u5ea6\u7edf\u4e00\u3002<\/p>\n\n\n\n<p><strong>Logo\u8bbe\u8ba1<\/strong><\/p>\n\n\n\n<p>\u5728\u5f00\u53d1\u65b0\u5f62\u8c61\u7684\u8fc7\u7a0b\u4e2d\uff0c\u4e00\u4e2a\u660e\u786e\u7684\u8981\u6c42\u662f\u5fc5\u987b\u4e0e\u539f\u6709\u7684\u6587\u5b57\u5546\u6807 (Wordmark) \u517c\u5bb9\u3002\u7531\u4e8e\u5546\u6807\u6ce8\u518c\u548c\u5168\u7403\u6807\u8bc6\u66f4\u6362\u7684\u590d\u6742\u6027\u53ca\u6210\u672c\u8003\u91cf\uff0c\u539f\u59cb Logo \u6210\u4e3a\u9879\u76ee\u4e2d\u552f\u4e00\u4e0d\u53ef\u53d8\u52a8\u7684\u5143\u7d20\u3002\u521b\u610f\u603b\u76d1 Carey \u6307\u51fa\uff1a\u201c\u6743\u8861\u4e4b\u4e0b\uff0c\uff08\u66f4\u6362 Logo\uff09\u6240\u80fd\u5e26\u6765\u7684\u6539\u53d8\u4f3c\u4e4e\u4e0d\u8db3\u4ee5\u8bc1\u660e\u5176\u6295\u5165\u7684\u5408\u7406\u6027\uff0c\u5c24\u5176\u4e0e\u6295\u5165\u5728\u5ba4\u5185\u8bbe\u8ba1\u3001\u54c1\u724c\u7b56\u7565\u548c\u66f4\u5e7f\u6cdb\u7684\u54c1\u724c\u8bc6\u522b\u7cfb\u7edf\u76f8\u6bd4\u3002\u800c\u4e14\uff0c\u539f\u6709\u7684\u6807\u8bb0\u5728\u73b0\u6709\u5e02\u573a\u533a\u57df\u7684\u53d7\u4f17\u4e2d\u4ecd\u5177\u6709\u4e00\u5b9a\u7684\u54c1\u724c\u8d44\u4ea7\u548c\u5171\u9e23\u3002\u201d \u56e0\u6b64\uff0c\u8bbe\u8ba1\u91cd\u70b9\u653e\u5728\u4e86\u56f4\u7ed5\u73b0\u6709 Logo \u6784\u5efa\u5168\u65b0\u7684\u89c6\u89c9\u7cfb\u7edf\u4e0a\u3002<\/p>\n\n\n\n<p><strong>\u8bc6\u522b\u989c\u8272<\/strong><\/p>\n\n\n\n<p>\u54c1\u724c\u7684\u8272\u5f69\u7cfb\u7edf\u91c7\u7528\u4e86\u660e\u4eae\u3001\u5927\u80c6\u7684\u8c03\u8272\u677f\uff0c\u8fdb\u4e00\u6b65\u5f3a\u5316\u548c\u63d0\u5347\u4e86\u201c\u6210\u5e74\u4eba\u7684\u73a9\u8da3\u201d\u8fd9\u4e00\u6838\u5fc3\u6982\u5ff5\uff0c\u4e3a\u54c1\u724c\u6ce8\u5165\u4e86\u65b0\u7684\u6d3b\u529b\u548c\u89c6\u89c9\u5438\u5f15\u529b\u3002<\/p>\n\n\n\n<p><strong>\u5176\u4ed6\u5185\u5bb9<\/strong><\/p>\n\n\n\n<p>\u9664\u4e86\u5b57\u4f53\u548c\u989c\u8272\uff0c\u5176\u4ed6\u54c1\u724c\u5143\u7d20\u4e5f\u8fdb\u4e00\u6b65\u6df1\u5316\u4e86\u6838\u5fc3\u6982\u5ff5\u3002\u4f8b\u5982\uff0c\u6444\u5f71\u98ce\u683c\u6781\u5177\u8d85\u73b0\u5b9e\u611f\uff0c\u6311\u6218\u5e38\u89c4\u8ba4\u77e5\uff1a\u73cd\u73e0\u88ab\u503e\u5012\u5728\u6574\u53ea\u9f99\u867e\u4e0a\uff0c\u6c49\u5821\u5219\u88ab\u7ed1\u5728\u590d\u53e4\u7684\u9ed1\u80f6\u5531\u7247\u673a\u4e0a\u3002\u5de5\u4f5c\u5ba4\u8fd8\u9080\u8bf7\u4e86\u6cd5\u56fd\u63d2\u753b\u5e08 Laur\u00e9ne Boglio \u521b\u4f5c\u4e86\u4e00\u7cfb\u5217\u63d2\u753b\uff0c\u8fd9\u4e9b\u63d2\u753b\u4ee5\u5176\u72ec\u7279\u7684\u9b45\u529b\u3001\u667a\u6167\u548c\u6e29\u6696\uff0c\u4e3a\u54c1\u724c\u589e\u6dfb\u4e86\u610f\u60f3\u4e0d\u5230\u7684\u8da3\u5473\u6027\uff0c\u5e86\u795d\u4e86\u54c1\u724c\u7684\u73a9\u5473\u7cbe\u795e\u548c\u72ec\u7279\u83dc\u5355\u3002Carey \u56de\u5fc6\u8bf4\uff0cLaur\u00e9ne \u4f5c\u54c1\u4e2d\u90a3\u79cd\u51b7\u5e7d\u9ed8\u548c\u8d85\u73b0\u5b9e\u7684\u7279\u8d28\uff0c\u8ba9\u6240\u6709\u4eba\u5728\u521d\u6b21\u63a5\u89e6\u65f6\u90fd\u4f1a\u5fc3\u4e00\u7b11\u3002\u63d2\u753b\u7684\u4e3b\u9898\u56f4\u7ed5\u7740\u201c\u6210\u5e74\u4eba\u7684\u73a9\u8da3\u201d\u6982\u5ff5\uff0c\u63a2\u7d22\u4eba\u4eec\u996e\u98df\u65f6\u7684\u5947\u602a\u884c\u4e3a\u6216\u4e60\u60ef\uff0c\u65e2\u8981\u4f53\u73b0\u6c49\u5821\u5e26\u6765\u7684\u201c\u51cc\u4e71\u201d\u7684\u4e50\u8da3\uff0c\u4e5f\u8981\u5c55\u73b0\u9f99\u867e\u76f8\u5173\u8054\u7684\u201c\u4f18\u96c5\u201d\uff0c\u4e0e\u5b57\u4f53\u7684\u9009\u62e9\u5f62\u6210\u547c\u5e94\u3002<\/p>\n\n\n\n<p><strong>\u8bbe\u8ba1\u5e08\/\u8bbe\u8ba1\u516c\u53f8\u4ecb\u7ecd<\/strong><\/p>\n\n\n\n<p>\u672c\u6b21 Burger &amp; Lobster \u54c1\u724c\u91cd\u5851\u9879\u76ee\u7531\u4f4d\u4e8e\u4f26\u6566\u7684\u521b\u610f\u673a\u6784 Forty Eight Point One (48.1) \u8d1f\u8d23\u3002\u8be5\u673a\u6784\u4ee5\u5176\u521b\u65b0\u7684\u54c1\u724c\u7b56\u7565\u548c\u89c6\u89c9\u8bbe\u8ba1\u80fd\u529b\u800c\u95fb\u540d\u3002\u521b\u610f\u603b\u76d1 Paddy Carey \u5728\u9879\u76ee\u4e2d\u626e\u6f14\u4e86\u5173\u952e\u89d2\u8272\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9879\u76ee\u8bbe\u8ba1\u516c\u53f8\u5b98\u7f51\uff1a<a href=\"https:\/\/fortyeight.one\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/fortyeight.one\/<\/a><\/li>\n<\/ul>\n\n\n\n<p><strong>\u6587\u7ae0\u5c0f\u7ed3<\/strong><\/p>\n\n\n\n<p>Burger &amp; Lobster \u643a\u624b Forty Eight Point One \u8fdb\u884c\u7684\u5341\u5468\u5e74\u54c1\u724c\u91cd\u5851\u9879\u76ee\uff0c\u6210\u529f\u5730\u901a\u8fc7\u201c\u6210\u5e74\u4eba\u7684\u73a9\u8da3\u201d\u8fd9\u4e00\u6838\u5fc3\u7406\u5ff5\uff0c\u4e3a\u5176\u5168\u7403\u9910\u996e\u4e1a\u52a1\u6ce8\u5165\u4e86\u65b0\u7684\u6d3b\u529b\u3002\u901a\u8fc7\u7cbe\u5fc3\u6784\u5efa\u7684\u8bed\u8c03\u3001\u521b\u65b0\u7684\u5b57\u4f53\u642d\u914d\u3001\u5927\u80c6\u7684\u8272\u5f69\u3001\u8d85\u73b0\u5b9e\u7684\u6444\u5f71\u4ee5\u53ca\u8bd9\u8c10\u7684\u63d2\u753b\uff0c\u5728\u4fdd\u7559\u539f\u6709 Logo 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[&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":78070,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[15],"tags":[4019,3991,4004,4005,4049,4012,4073,4018,4052,4111,3995,3996,4036,3997,4007,4013,3999,4008,4009,4060,4016,4017,4084,4015,4021,4024,4001,4010],"class_list":{"0":"post-78076","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-vi-logo","8":"tag-advertising","9":"tag-bag","10":"tag-black","11":"tag-blue","12":"tag-bold","13":"tag-colourful","14":"tag-digital","15":"tag-extended","16":"tag-food","17":"tag-handwritten","18":"tag-identity","19":"tag-illustration","20":"tag-logo","21":"tag-motion","22":"tag-pink","23":"tag-playful","24":"tag-print","25":"tag-purple","26":"tag-red","27":"tag-restaurant","28":"tag-sans-serif","29":"tag-serif","30":"tag-tagline","31":"tag-uncoated-paper","32":"tag-website","33":"tag-white","34":"tag-wordmark","35":"tag-yellow"},"acf":[],"_links":{"self":[{"href":"https:\/\/www.szthekey.com\/wp-json\/wp\/v2\/posts\/78076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.szthekey.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.szthekey.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.szthekey.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.szthekey.com\/wp-json\/wp\/v2\/comments?post=78076"}],"version-history":[{"count":1,"href":"https:\/\/www.szthekey.com\/wp-json\/wp\/v2\/posts\/78076\/revisions"}],"predecessor-version":[{"id":79344,"href":"https:\/\/www.szthekey.com\/wp-json\/wp\/v2\/posts\/78076\/revisions\/79344"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.szthekey.com\/wp-json\/wp\/v2\/media\/78070"}],"wp:attachment":[{"href":"https:\/\/www.szthekey.com\/wp-json\/wp\/v2\/media?parent=78076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.szthekey.com\/wp-json\/wp\/v2\/categories?post=78076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.szthekey.com\/wp-json\/wp\/v2\/tags?post=78076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}